Joey Yee

Social Media & Content Creator Strategist

Parent Institute for Quality Education

Digital Content Creator : July 2024 – Current

Created and managed content calendars and produced platform-optimized copy, graphics, stories, and short-form videos, publishing 20+ assets per month and driving 413% growth in reach from 454,000 to 2,330,000 on Facebook
Led end-to-end social media campaigns from planning through execution, supporting key organizational initiatives and reaching 130,000+ users per month on all Facebook, Instagram, YouTube, X, LinkedIn, and TikTok
Managed and optimized Google Ad Grant campaigns with budgets up to $10,000 per month, improving click-through rates by 28% while maintaining grant compliance.
Designed visually engaging reports and data visualizations (e.g., annual reports, longitudinal academic impact reports, family needs assessments) to transform complex data into clear, accessible, and audience-friendly narratives.
Produced and edited short-form videos (<60s) across Instagram, Facebook, LinkedIn, X, YouTube, and TikTok, building the company’s short-form video presence from zero to 64.7K+ IG views, 29.4K FB views, 10.1K LinkedIn views, and 9.5K views across TikTok/YouTube shorts.
Optimized pacing, captions, and on-screen text using Adobe Premiere Pro and After Effects to improve accessibility, comprehension, and viewer retention, driving measurable engagement growth across social platforms.
Managed multiple video projects concurrently in Premiere Pro, After Effects, and Canva, consistently delivering high-quality, on-brand content on tight deadlines while establishing a new short-form video program.
Produced photo and video content at 10+ quarterly events, developing recap shorts, testimonials, and marketing assets that increased brand visibility and engagement.