Joey Yee

Digital Content Creator

July 2024 – Current

Parent Institute for Quality Education, Remote

• Created and managed content calendars and produced platform-optimized copy, graphics, stories, and short-form videos, publishing 20+ assets per month and driving 413% growth in reach from 454,000 to 2,330,000 on Facebook
• Led end-to-end social media campaigns from planning through execution, supporting key organizational initiatives and reaching 130,000+ users per month on all Facebook, Instagram, YouTube, X, LinkedIn, and TikTok
• Managed and optimized Google Ad Grant campaigns with budgets up to $10,000 per month, improving click-through rates by 28% while maintaining grant compliance.
• Designed visually engaging reports and data visualizations (e.g., annual reports, longitudinal academic impact reports, family needs assessments) to transform complex data into clear, accessible, and audience-friendly narratives.

Media and Communications Director (Volunteer)

January 2020 – March 2020, January 2023 – January 2025

Bright Knights Chess Club, San Francisco, CA

• Boosted annual page views by 419%, soaring from 1,564 to 8,127 within a year.
• Boosted the amount of unique website visitors by 180%, from 595 to 1669 within a year.
• Design brochures, flyers, and business cards using Adobe Illustrator to increase awareness for the youth chess program.
• Design the nonprofit’s website using WIX Website to provide visitors with information about the organization.
• Created a compelling video production that caught the attention of KRON4 news, resulting a surge in player participation.

Digital Marketing Fellow

July 2023 – December 2023

Fort Worth Report, Remote

• Enhanced webpage SEO by strategically incorporating keyphrases, SEO titles, and meta descriptions on each page, resulting in an impressive 53% increase in website visitors within one month of starting.
• Successfully designed and executed a North Texas Giving Day campaign that exceeded our 21-day fundraising goal, achieving a remarkable 20% increase in donations by surpassing the target of $15,000 and reaching $18,000 in contributions.
• Consistently updated the website to enhance visual appeal and user-friendliness, resulting in a remarkable 53% increase in website visitors within one month while reducing the bounce rate by 20%.
• Successfully created and edited two company videos targeting distinct audiences, showcasing adaptability in video production and a deep understanding of audience preferences.

Digital Marketing Consultant

February 2020 – June 2020

COOP Career, San Francisco, CA

• Maintained client engagement by consistently providing comprehensive insights into growth trajectory,  identify key areas of focus, and implement targeted paid advertising campaigns to drive website traffic and audience engagement.
• Cross functionally collaborated with Media Planning, SEO, and Paid Social teams, driving creative campaigns that synergistically elevated brand visibility and engagement by 15%.
• Executed a targeted 6-day Google ad campaign with a budget of $50, strategically driving increased client impressions and boosting website traffic.

Social Media Program Manager

September 2021 – October 2022

Joe & Emmy Liu Foundation, Lively Habits, Fremont, CA

• Implemented SEM campaigns utilizing Google Ads with a goal of brand awareness, resulting in a total of 380k+ impressions.
• Consistently produced 3-5 captivating one-to-five-minute videos per week, driving a 37% subscriber growth and a significant increase of 45.6k views, while employing compelling storytelling techniques and engaging visual effects.
• Boosted organization’s social media presence through captivating graphics created on Canva & Adobe Express, resulting in increased engagement, heightened brand awareness, and expanded reach.
• Developed video production process from the ground up: planning, pre-production, production, and post-production.
• Planned and executed a two-week ad campaign which led to 11.7k unique impressions on Instagram, Facebook, TikTok, and Google YouTube Ads.

COOP Careers

San Francisco, CA – June 2023

Digital Marketing Apprenticeship

• 200+ hours of comprehensive digital marketing training, with 1:1 industry mentor oversight, culminating in a successful client project aimed at brand improvement. 
• Mastered skills in media planning, marketing data analytics (Excel, Google Sheets), SEO, and paid advertising (Google Ads, YouTube Ads, Facebook Ads).

University of California, Davis

Davis, CA – June 2021

Bachelor of Arts, Cinema & Digital Media, Minor in Communications