Joey Yee

Media and Communications Director

January 2020 – March 2020, January 2023 – Present

Bright Knights Chess Club, San Francisco, CA

• Boosted annual page views by 419%, soaring from 1,564 to 8,127 within a year.
• Boosted the amount of unique website visitors by 180%, from 595 to 1669 within a year.
• Designed and developed the nonprofit’s website using WIX Website, ensuring a user-friendly interface and informative content to effectively communicate the organization’s mission and goals: www.bkchessclub.org.
• Utilize Adobe Illustrator to create visually engaging promotional materials such as brochures, flyers, business cards, and QR codes to raise awareness of the organization’s programs and events.
• Created a compelling video production that caught the attention of KRON4 news, resulting a surge in player participation.

Digital Marketing Fellow

July 2023 – December 2023

Fort Worth Report, Fort Worth, TX

• Applied video SEO techniques, including keyword optimization and engaging video titles, leading to a remarkable 53% increase in website visitors within one month of implementation.
• Successfully designed and executed a North Texas Giving Day campaign that exceeded our 21-day fundraising goal, achieving a remarkable 20% increase in donations by surpassing the target of $15,000 and reaching $18,000 in contributions.
• Consistently updated the website to enhance visual appeal and user-friendliness, resulting in a remarkable 53% increase in website visitors within one month while reducing the bounce rate by 20%.

Digital Marketing Consultant

February 2020 – June 2020

COOP Career, San Francisco, CA

• Successfully executed a 6-day Google ad campaign with a $50 budget, strategically boosting client impressions and driving substantial increases in website traffic through compelling content.
• Worked closely with clients to enhance their brand’s visual storytelling and growth trajectory, while implementing targeted advertising campaigns to increase website traffic and engage audiences.
• Cross functionally collaborated with Media Planning, SEO, and Paid Social teams, driving creative campaigns that synergistically elevated brand visibility and engagement by 15%.

Social Media Program Manager

September 2021 – October 2022

Joe & Emmy Liu Foundation, Lively Habits, Fremont, CA

• Developed video production process from the ground up: planning, pre-production, production, and post-production.
• Consistently produced 3-5 captivating one-to-five-minute videos per week, driving a 37% subscriber growth and a significant increase of 45.6k views, while employing compelling storytelling techniques and engaging visual effects.
• Planned and executed a two-week ad campaign which led to 11.7k unique impressions on Instagram, Facebook, TikTok, and Google YouTube Ads.
• Boosted organization’s social media presence through captivating graphics created on Canva & Adobe Express, resulting in increased engagement, heightened brand awareness, and expanded reach.
• Adaptable and adept at functioning behind and in front of the camera to produce engaging content for social media platforms.

COOP Careers

San Francisco, CA – June 2023

Digital Marketing Apprenticeship

• 200+ hours of comprehensive digital marketing training, with 1:1 industry mentor oversight, culminating in a successful client project aimed at brand improvement. 
• Mastered skills in media planning, marketing data analytics (Excel, Google Sheets), SEO, and paid advertising (Google Ads, YouTube Ads, Facebook Ads).

University of California, Davis

Davis, CA – June 2021

Bachelor of Arts, Cinema & Digital Media, Minor in Communications