GoLively (Lively Habits) – Joe & Emmy Liu Foundation
Social Media Program Manager: 9/2021- 10/2022
- Implemented SEM campaigns utilizing Google Ads with a goal of brand awareness, resulting in a total of 380k+ impressions.
- Consistently produced 3-5 captivating one-to-five-minute videos per week, driving a 37% subscriber growth and a significant increase of 45.6k views, while employing compelling storytelling techniques and engaging visual effects.
- Boosted organization’s social media presence through captivating graphics created on Canva & Adobe Express, resulting in increased engagement, heightened brand awareness, and expanded reach.
- Developed video production process from the ground up: planning, pre-production, production, and post-production.
- Planned and executed a two-week ad campaign which led to 11.7k unique impressions on Instagram, Facebook, TikTok, and Google YouTube Ads.
All graphics are designed by Joey
Blog Post
Press Release
Joey Yee 