Joey Yee

Social Media & Content Creator Strategist

COOP Career

Digital Marketing Apprenticeship/ Consultant: 2/2023 – 5/2023

  • Maintained client engagement by consistently providing comprehensive insights into growth trajectory, identify key areas of focus, and implement targeted paid advertising campaigns to drive website traffic and audience engagement.
  • Cross functionally collaborated with Media Planning, SEO, and Paid Social teams, driving creative campaigns that synergistically elevated brand visibility and engagement by 15%.
  • Executed a targeted 6-day Google ad campaign with a budget of $50, strategically driving increased client impressions and boosting website traffic.
  • 200+ hours of comprehensive digital marketing training, with 1:1 industry mentor oversight, culminating in a successful client project aimed at brand improvement. 
  • Mastered skills in media planning, marketing data analytics (Excel, Google Sheets), SEO, and paid advertising (Google Ads, YouTube Ads, Facebook Ads).

COOP bridges the underemployment gap by empowering diverse, low-income, and first-generation graduates from urban public colleges. COOP flagship program, the Digital Apprenticeship, brings together motivated grads in 16-week cohorts to learn technical skills, build a supportive community, and kickstart careers in digital marketing, data analytics, and business development.

Led by “near-peer” COOP alumni, their cohorts receive guidance from industry professionals while connecting employers with diverse talent. With over 300 cohorts and almost 4,000 alumni since 2014, they’re on track to reach 10,000 in the first decade.

Client Project